The world of digital marketing is changing faster than ever. Audiences expect fresh content every day, and brands need to stand out on platforms like Instagram, TikTok, YouTube, and LinkedIn. Doing all this manually is nearly impossible, which is why AI tools have become an essential part of every marketer’s toolkit.
From writing ad copy to creating professional videos, AI can save hours of work while still delivering top-quality results. In this article, we’ll look at seven AI tools every digital marketer should know about, starting with one of the most powerful platforms for video creation—Invideo AI.
1. Invideo AI
Invideo AI is a popular platform that allows marketers to create high-quality videos in just a few minutes. You don’t need editing skills or a production team—simply enter your idea, and the tool generates a complete video with script, visuals, subtitles, voiceovers, and music. It also includes an ad maker feature, which is perfect for digital marketers who want to design short and engaging ads for social media or paid campaigns. With its “AI Twins” update, invideo AI now lets you clone yourself or your products, making it possible to produce studio-quality videos at scale. This feature is especially useful for brands that want consistent messaging across multiple platforms without spending heavily on production.
Another highlight is that invideo AI isn’t limited to desktops. It also offers a video creator app that makes it easy to generate and edit videos directly on your phone. The app comes with features like script-to-video conversion, automated subtitles, voiceover options, and customizable templates. This is great for busy marketers who need to publish content on the go. With more than 50 million users worldwide and millions of videos produced every month, invideo AI has quickly become one of the most reliable AI tools for digital marketing.
2. Jasper AI
Jasper AI is one of the leading AI writing assistants. It helps marketers create blog posts, ad copy, product descriptions, emails, and social media captions in seconds. You just provide a short prompt, and Jasper delivers content in your preferred tone of voice.
It also includes marketing frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution), which are useful for creating persuasive copy. Jasper saves hours of writing time and ensures your content stays consistent across platforms.
3. Grammarly
Good content loses its impact if it’s filled with errors. Grammarly is more than just a spell checker—it uses AI to refine your writing by improving clarity, tone, and readability. Whether you’re drafting a blog post, sending out an email campaign, or writing social media captions, Grammarly ensures your words look professional.
For marketers, this is a huge time-saver. It makes sure your brand voice is clear, confident, and free of mistakes, which helps build trust with your audience.
4. Canva (with AI features)
Canva is a design tool loved by marketers around the world. Its drag-and-drop interface makes creating graphics easy, and its AI features take things to the next level. Canva’s AI can suggest design layouts, automatically resize content for different platforms, and even remove backgrounds with a single click.
For digital marketers, Canva is ideal for producing high-quality visuals, infographics, and presentations. With AI support, even someone with no design background can create professional-looking graphics in minutes.
5. Hootsuite (AI-powered social media management)
Managing multiple social media accounts can be overwhelming. Hootsuite makes this task simple by allowing marketers to schedule posts, track engagement, and manage campaigns all in one dashboard. Its new AI features help generate captions, suggest hashtags, and recommend the best times to post.
By automating scheduling and content suggestions, Hootsuite gives marketers more time to focus on building relationships with their audience and analyzing performance.
6. Runway
Runway is an AI tool designed for creative video editing. It offers features like background removal, green-screen editing, and even text-to-video generation. With Runway, you can type in a prompt and turn it into a short video clip—perfect for social media campaigns.
Marketers can use Runway to experiment with new content formats without investing in expensive equipment or hiring large video teams. It’s a great option for brands that want to create unique, eye-catching visuals.
7. Fliki
Fliki is an easy-to-use text-to-video platform. You can paste a script or blog post, and the tool converts it into a video complete with AI-generated voiceovers, subtitles, and visuals. It supports over 75 languages and has hundreds of voice options, making it ideal for global marketing.
This tool is especially helpful for creating explainer videos, tutorials, or quick social posts. By automating video production, Fliki helps marketers scale their content without sacrificing quality.
Why These Tools Matter for Digital Marketers
The main challenge for marketers today is speed and quality. Audiences expect fresh, engaging content every day, but creating that content manually can take too much time and money. These AI tools help solve that problem:
- Invideo AI makes professional videos easy with its ad maker and video creator app.
- Jasper AI generates engaging copy in seconds.
- Grammarly ensures your content is clear and error-free.
- Canva allows you to design visuals without a graphic design background.
- Hootsuite simplifies social media management with AI-powered suggestions.
- Runway brings advanced video editing features to everyday marketers.
- Fliki turns simple text into engaging videos with natural voiceovers.
By using these tools, marketers can focus on creativity and strategy while AI takes care of the heavy lifting.
Final Thoughts
AI is no longer just a trend—it’s an essential part of digital marketing. Whether you’re creating videos, writing content, or managing social media, AI tools can help you work faster, smarter, and more efficiently. Among them, invideo AI stands out for its ability to turn ideas into professional videos with ease, thanks to its ad maker and video creator app.
If you’re a digital marketer looking to stay ahead, start exploring these seven AI tools. Even adopting one or two of them can transform your workflow and help you deliver better results in less time.
