Creating viral content is every marketer’s dream, but it’s not always easy. With trends changing daily and audiences expecting fresh, creative posts, keeping up can feel overwhelming. Luckily, artificial intelligence (AI) tools have made the process much faster and smarter. From generating videos and writing captions to designing eye-catching graphics, AI can help you produce content that gets noticed.
Here are six AI tools that can help you create viral content for social media platforms, starting with one of the most popular names in AI video creation.
1. Invideo AI
Invideo AI is a powerful tool built to make video creation easy for everyone. Instead of spending hours editing, you can type a prompt and get a professional video in minutes. This ai text to video generator transforms simple ideas into complete videos with visuals, music, voiceovers, and subtitles. It’s widely used for social media campaigns, ads, and short-form content across platforms like Instagram Reels, TikTok, Facebook, and YouTube. Apart from video creation, invideo AI also has an ad maker tool, making it perfect for businesses that want to produce engaging marketing content at scale.
What makes it even better is accessibility. Invideo AI comes with its own ai video generator app, so you don’t need a computer to create. The app gives you the same editing and AI features available on the desktop version, letting you generate, edit, and publish videos directly from your phone. With more than 50 million users worldwide, invideo AI is trusted by marketers, entrepreneurs, and content creators alike. It’s a flexible tool that helps you keep up with trends and post videos quickly—an important factor in going viral.
2. Jasper AI
Jasper AI is a writing assistant that helps you create high-quality text for your content. If you’re struggling to come up with catchy captions, engaging blog posts, or compelling ad copy, Jasper can save the day. You simply enter a short prompt, choose the tone you want, and the tool generates content that fits your brand voice.
This is especially useful for social media, where captions often determine whether people stop scrolling or move on. Jasper also includes templates for ad copy, tweets, and LinkedIn posts, helping marketers produce viral-worthy text that pairs well with visuals and videos.
3. Canva (with AI features)
Canva has long been a favorite design tool, but its AI features now make it even more powerful. Features like Magic Resize, background remover, and AI-driven design suggestions allow you to create posts that look professional in minutes. Whether it’s Instagram Stories, Facebook ads, or YouTube thumbnails, Canva helps non-designers compete with big brands.
For content to go viral, visuals matter just as much as words. Canva’s AI gives you on-brand layouts, font pairings, and colors instantly. That means you can create graphics that look polished and eye-catching without hiring a designer.
4. Runway
Runway is an advanced AI tool that focuses on video editing and generative content. It offers features like text-to-video, automatic background removal, and smart editing. These tools are extremely useful when you need creative and unique videos that stand out in crowded feeds.
For example, if you’re creating a product demo or short commercial, Runway can generate visuals from prompts, cut clips automatically, or even add effects without complex editing software. Marketers who want to experiment with new formats and trends often use Runway to test different creative ideas.
5. Lately AI
Lately AI specializes in turning long-form content into short social media posts. You can upload a blog, podcast, or video, and the tool will generate multiple posts tailored for platforms like LinkedIn, Twitter, or Facebook. Its AI studies your past content and audience engagement to recommend the most effective phrases.
This is a great way to repurpose existing content into viral-ready posts. Instead of spending hours rewriting, Lately AI gives you dozens of options that can quickly fill your content calendar.
6. Fliki
Fliki is an AI tool that turns text into videos with natural-sounding voiceovers. You can paste a blog or script, and Fliki will convert it into a ready-to-share video complete with music and visuals. It supports multiple languages and offers hundreds of AI voices, making it a strong choice for global brands.
For viral content, speed is everything. Fliki’s text-to-video process makes it possible to transform an idea into a video in just a few minutes, giving you more chances to catch trends before they fade.
Why These Tools Work for Viral Content
Viral content isn’t about luck alone—it’s about timing, creativity, and consistency. AI tools help by:
- Saving time: Instead of hours of manual editing or writing, AI can generate content in minutes.
- Boosting creativity: Tools like invideo AI and Runway offer features that make your videos more engaging.
- Maintaining quality: Grammarly, Jasper, and Canva ensure that text and visuals look professional.
- Scaling content: With AI, you can test more ideas and publish more often, increasing your chances of going viral.
Final Thoughts
The demand for fast, creative, and engaging social media content is higher than ever. By using tools like invideo AI, Jasper, Canva, Runway, Lately AI, and Fliki, marketers and creators can simplify their workflow while increasing their chances of producing viral posts.
Invideo AI, with its ai text to video generator and ai video generator app, is particularly powerful for anyone focusing on video—a format that dominates social platforms today. But combined with the other tools, it gives you a complete AI toolkit to take your marketing to the next level.
If you want to stay ahead in the fast-changing world of social media, these AI tools are worth trying. They’ll help you not just create content but create the kind of content that people love to share.
